New Zealand singer-songwriter Gin Wigmore has released her second new single, Beatnik Trip, as part of her exciting GIRLGANG project.
The track, which will feature on her forthcoming album, was written by Wigmore, Steve Rusch and Mr. Hudson. To mark the release, she has produced a lyric video, created by acclaimed New York City cartoonist, Liana Finck.
With GIRLGANG, Wigmore hand selected five artists to create exclusive and original pieces inspired by five songs from the new album.
In the first GIRLGANG pairing for the song Hallow Fate, she teamed up with esteemed San Diego tattooist Briana Sargent, who created a tattoo inspired by the single, which was then tattooed onto a fan.
The entire campaign is being documented through film for a personal insight into what it takes to truly collaborate from scratch.
Over the next seven months, Wigmore will release five songs taken from her upcoming fourth album, each one a collaboration with a different female artist. The artists were assigned a song best suited to their particular artistic approach, and asked to use the song as inspiration for their creations. With each song’s release, the art will be shared across all social media platforms of both the guest artist and Gin Wigmore.
The GIRLGANG project is designed to highlight and celebrate fellow women and to find a new way to have an experience and connection with music through a variety of artistic formats. Any art piece that yields a monetary profit will be donated between KidsCan Charitable Trust and The Sanctuary At Soledad Goats. The entire project will be documented in partnership with Standard x Gentlemen Productions. The raw, cinematic style approach to follow the process will candidly portray the message of why it is imperative to celebrate fellow women for their intellect, entrepreneurship, passion and skill amongst the many tribulations involved with being a woman in the arts.
The campaign will culminate in a final event showcasing each artistic collaboration with a viewing party, and live performance by Gin Wigmore. Empowering, creative and defiant. This is #GIRLGANG. To learn more about GIRLGANG, please visit WWW.GINWIGMORE.COM
Following the release of last year’s Dirty Mercy, which saw the David de Lautour-directed video premiere on Billboard, Gin Wigmore has been busy in the studio, working on her highly-anticipated follow up album.
Her third album, BLOOD TO BONE, was met with praise around the world including a nomination for Best Live Act at the 2015 MTV EMA’s and the award for Best Female Artist at the 2015 NZ Music Awards. In 2013, she released GRAVEL & WINE, which featured hit singles Man Like That, Black Sheep and Kill Of The Night, and in 2009, the release of her debut album, HOLY SMOKE. Both albums reached #1 and multi-platinum status here in New Zealand.